Surfers.se - "We are on the water all the time, that is the basis of our business" - Textalk Abicart

The story of Surfers began in 1985 when the economist and surfing enthusiast Helmer Willhar from Jönköping found an old milk shop in Varberg where he opened Surfshopen. Markus came in as a summer worker and was actually going to open his own competing business. However, he was persuaded by Helmer to become a co-owner of his Surfshop instead. And in that vein it became Surfers Paradise. In 2001, Markus met Patrik, who had previously worked with windsurfing sails. They then started importing surfboards from South Africa and still today resell to other stores via a giant warehouse. Surfer's history as an e-retailer actually also began in 1985 with their mail order catalog which continued until about 6 years ago when they completely switched to a webshop. The similarities are many, but today the flow of information is faster and the customers are more informed. They have been early with much such as e.g. Surfers TV, vlogs and they do everything themselves in-house. They write really good texts and spend a lot of time making films about their products, where they themselves talk about the properties of the product and give their own personal opinion about it. It creates confidence that they show that they use the product themselves and can do this. For the curious, I recommend following Surfers on Insta! Surfers Varberg Instagram